{"id":2243,"date":"2024-08-16T17:01:48","date_gmt":"2024-08-16T20:01:48","guid":{"rendered":"https:\/\/cegis.eesc.usp.br\/?page_id=2243"},"modified":"2026-08-28T23:44:57","modified_gmt":"2026-08-29T02:44:57","slug":"celab","status":"publish","type":"page","link":"https:\/\/cegis.eesc.usp.br\/index.php\/celab\/","title":{"rendered":"CELab"},"content":{"rendered":"\t\t
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Vis\u00e3o Geral<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O Circular Ecosystem Lab (CELab) foi formalmente iniciado em 2019\u00a0 com o objetivo de explorar e promover os ecossistemas circulares. Anteriormente, as pesquisas desenvolvidas j\u00e1 abordaram as diferentes frentes da Economia Circular, contemplando os n\u00edveis micro (individual e organizacional), meso (interorganizacional) e macro (regional, nacional, global)., que serviram de base para o desenvolvimento das pesquisas de ecossistemas circulares.\u00a0 Essa perspectiva sist\u00eamica foi utilizada por que \u00e9 improv\u00e1vel que uma \u00fanica organiza\u00e7\u00e3o consiga reunir todos os recursos, compet\u00eancias e tecnologias necess\u00e1rias para implementar pr\u00e1ticas circulares. Portanto, a forma\u00e7\u00e3o de parcerias estrat\u00e9gicas e a colabora\u00e7\u00e3o entre diversas entidades, como empresas, governos, universidades e ONGs, s\u00e3o cruciais para compartilhar conhecimentos, superar desafios e potencializar os resultados circulares, promovendo um sistema mais justo e sustent\u00e1vel.<\/span><\/p>

Nosso foco principal \u00e9 no fornecimento de orienta\u00e7\u00f5es para a\u00a0 transi\u00e7\u00e3o dos sistemas de produ\u00e7\u00e3o e consumo de um modelo linear para um modelo circular. Um sistema circular prioriza o uso de energias e materiais renov\u00e1veis, dissociando a atividade econ\u00f4mica da produ\u00e7\u00e3o e consumo de recursos finitos. Nosso objetivo \u00e9 garantir que os recursos extra\u00eddos da natureza sejam reinseridos em outros sistemas de produ\u00e7\u00e3o ao final da vida \u00fatil dos produtos, eliminando a l\u00f3gica atual de extrair, produzir e descartar.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Prop\u00f3sito<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O prop\u00f3sito do CELab \u00e9 entender os aspectos te\u00f3ricos e pr\u00e1ticos dos ecossistemas circulares, considerando as estruturas de gest\u00e3o e organiza\u00e7\u00e3o que as empresas precisam desenvolver para capturar uma proposta de valor circular alinhada com todas as organiza\u00e7\u00f5es envolvidas. Buscamos compreender as rela\u00e7\u00f5es entre diferentes atores, como empresas, cooperativas, governos e associa\u00e7\u00f5es, e como eles podem colaborar para alcan\u00e7ar uma proposta de valor circular.<\/span><\/p>

Adotamos uma abordagem baseada na l\u00f3gica de multi-agentes, facilitando a cria\u00e7\u00e3o de um ambiente de colabora\u00e7\u00e3o e coopera\u00e7\u00e3o m\u00fatua, onde inova\u00e7\u00e3o e sustentabilidade caminham juntas. Nosso trabalho visa diminuir a disparidade de benef\u00edcios entre grandes corpora\u00e7\u00f5es e os elos mais fracos dos ecossistemas, como as cooperativas de reciclagem.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Iniciativas e Resultados<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Desde 2019, o CELab lan\u00e7ou uma s\u00e9rie de iniciativas pioneiras no Brasil sobre a circularidade dos ecossistemas, incluindo parcerias para estudos etnogr\u00e1ficos dos principais ecossistemas circulares brasileiros. Um importante resultado foi a defini\u00e7\u00e3o dos ecossistemas circulares e seus elementos diferenciadores, oferecendo uma refer\u00eancia te\u00f3rica para o avan\u00e7o acad\u00eamico e direcionamento das organiza\u00e7\u00f5es em seus objetivos circulares.<\/span><\/p>

Al\u00e9m disso, foram mapeadas diversas iniciativas adotadas nos ecossistemas, bem como o potencial de aplica\u00e7\u00e3o de tecnologias digitais, como IoT, Big Data e Intelig\u00eancia Artificial, para impulsionar pr\u00e1ticas de economia circular. Tamb\u00e9m foram identificadas poss\u00edveis barreiras e elaboradas recomenda\u00e7\u00f5es para super\u00e1-las. N\u00e3o deixe de acessar o nosso conte\u00fado na \u00edntegra para mais informa\u00e7\u00f5es!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Nossa Equipe<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O CELab conta com um time altamente capacitado e uma rica rede de colabora\u00e7\u00f5es, tanto no Brasil quanto no exterior. Esta uni\u00e3o de colaboradores da ind\u00fastria e academia, nacionais e internacionais, \u00e9 fundamental para gerar resultados pertinentes \u00e0 realidade brasileira, que difere das pesquisas europeias e norte americanas.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Convite \u00e0 Colabora\u00e7\u00e3o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Convidamos organiza\u00e7\u00f5es interessadas em promover a sustentabilidade e a inova\u00e7\u00e3o a colaborar conosco. Juntos, podemos transformar a economia e construir um futuro mais sustent\u00e1vel e equitativo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Conte\u00fado Acad\u00eamico Produzido<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/i><\/span><\/i><\/span>Artigos<\/span><\/i><\/div>

AGUIAR, M. F. ; <\/span>MASCARENHAS, JANAINA<\/b> ; <\/span>PIGOSSO, D. C. A.<\/span><\/a> . How are emotional attachment strategies currently employed in product-service system cases? A systematic review underscoring drivers and hindrances. In: 24th International Conference on Engineering Design, 2023, Bordeuax. Proceedings of the International Conference on Engineering Design (ICED23), 2023. v. 3.. In: International Conference on Engineering Design, 2023, Bordeuax (FR). 24th International Conference on Engineering Design, 2023. v. 3.<\/span><\/p>

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TREVISAN, A. H.<\/span><\/a> ; CASTRO, C. G. ; GOMES, L.A.V. ; <\/span>MASCARENHAS, J.<\/b> . Circular ecosystem structure and orchestration: outlining actions to innovate, integrate, and invest. In: International Conference on Engineering Design, 2023, Bordeuax (FR). 24th International Conference on Engineering Design, 2023.<\/span><\/p>

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Trevisan, Adriana H.<\/b>; Lobo, A.; Guzzo, D.; Gomes, L.; <\/span>Mascarenhas, Janaina<\/b>. Barriers to employing digital technologies for a circular economy: A multi-level perspective. Journal Of Environmental Management, v. 332, 2023.\u00a0<\/span><\/p>

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Cobra, Raphael<\/b>; Moroni, I.; Rodrigues, V.; Fradinho, J.; <\/span>Mascarenhas, Janaina<\/b> . Repair as a circular strategy for increasing resource availability and health system resilience during a crisis. Health Policy and Technology, v. 12. 2023.<\/span><\/p>

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Guzzo, D.<\/b>; Rodrigues, V.; Pigosso, D.; <\/span>Mascarenhas, Janaina<\/b>.. Analysis of national policies for Circular Economy transitions: Modelling and simulating the Brazilian industrial agreement for electrical and electronic equipment. Waste Management, v. 138, 2022.
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Guzzo, D<\/b>.; Pigosso, D.; Videira, N. ;\u00a0 <\/span>Mascarenhas, Janaina<\/b>.. A system dynamics-based framework for examining Circular Economy transitions. Journal Of Cleaner Production, v. 333, 2022.
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Trevisan, Adriana H.<\/b> ; Castro, C.G.; Gomes, L.;\u00a0 <\/span>Mascarenhas, Janaina<\/b>.. Unlocking the circular ecosystem concept: Evolution, current research, and future directions. Sustainable Production And Consumption, v. 29, 2022.<\/span><\/p>

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Castro, Camila. G.<\/b>; Trevisan, A.H.; Pigosso, D.;\u00a0 <\/span>Mascarenhas, Janaina<\/b>.. The rebound effect of circular economy: Definitions, mechanisms and a research agenda. Journal of cleaner production, v. 345, 2022.\u00a0<\/span><\/p>

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Liu, Q. ; <\/span>Trevisan, Adriana H. <\/b>; Yang, M.;\u00a0 <\/span>Mascarenhas, Janaina<\/b>.. A framework of digital technologies for the circular economy: Digital functions and mechanisms. Business Strategy and the Environment, v. N\/a,\u00a0 2022<\/span><\/p>

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Seles, B.;\u00a0 <\/span>Mascarenhas, Janaina<\/b>.; Jabbour, A.B.L. ; Trevisan, A.H. Smoothing the circular economy transition: The role of resources and capabilities enablers. Business Strategy and the Environment, v. 31, <\/span>2022.\u00a0<\/span><\/p>

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Sanches, J.R.<\/b>; Trevisan, A.H.; Seles, B.; Castro, C.G.; Piao, R.; Rozenfeld, H.;\u00a0 <\/span>Mascarenhas, Janaina<\/b>. Sustainable Circular Economy Strategies: An Analysis of Brazilian Corporate Sustainability Reporting. Sustainability, v. 14, 2022.\u00a0<\/span><\/p>

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Barquete, S.; Shimozono, A.H.; <\/span>Trevisan, Adriana H.<\/b>; Castro, C.G.; Gomes, L.;\u00a0 <\/span>Mascarenhas, Janaina<\/b>. Exploring the Dynamic of a Circular Ecosystem: A Case Study about Drivers and Barriers. Sustainability, v. 14, 2022.\u00a0<\/span><\/p>

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Moroni, I.T.<\/b>; Seles, B; Lizarelli, F.; Guzzo, D.;\u00a0 <\/span>Mascarenhas, Janaina<\/b>. Remanufacturing and its impact on dynamic capabilities, stakeholder engagement, eco-innovation and business performance. Journal Of Cleaner Production, v. 371, 2022.\u00a0<\/span><\/p>

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Guzzo, D<\/b>.; Rodrigues, V.P.; <\/span>Mascarenhas, Janaina<\/b>. A systems representation of the Circular Economy: Transition scenarios in the electrical and electronic equipment (EEE) industry. Technological Forecasting And Social Change, v. 163, 2021.<\/span><\/p>

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Trevisan, Adriana H.<\/b>; Guzzo, D.; Fernandes, S.C.; Rozenfeld, H.; Rossi, m.; <\/span>Mascarenhas, Janaina<\/b> . Stakeholders responsibilities in reverse logistics of product-service systems: towards circular economy in the healthcare industry. Product: Management & Development, v. 19, 2021.<\/span><\/p>

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Cobra, Raphael;<\/b> Sanvezzo, P.; Branciforti, M.; <\/span>Mascarenhas, Janaina<\/b> . Circular Technology Roadmapping (TRM): Fostering Sustainable Material Development. Sustainability, v. 13, 2021.<\/span><\/p>

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Guzzo, D.<\/b>; Carvalho, M.M. ; Balkenende, R. ; <\/span>Mascarenhas, Janaina.<\/b> . Circular business models in the medical device industry: paths towards sustainable healthcare. Resources Conservation And Recycling, v. 160, 2020.\u00a0<\/span><\/p>

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Guzzo, D<\/b>.; Trevisan, A.H.; Echeveste, M.; <\/span>Mascarenhas, Janaina<\/b>. Circular Innovation Framework: Verifying Conceptual to Practical Decisions in Sustainability-Oriented Product-Service System Cases. Sustainability, v. 11,2019.<\/span><\/p><\/div>\n\t\t\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Vis\u00e3o Geral O Circular Ecosystem Lab (CELab) foi formalmente iniciado em 2019\u00a0 com o objetivo de explorar e promover os ecossistemas circulares. Anteriormente, as pesquisas desenvolvidas j\u00e1 abordaram as diferentes frentes da Economia Circular, contemplando os n\u00edveis micro (individual e organizacional), meso (interorganizacional) e macro (regional, nacional, global)., que serviram de base para o desenvolvimento […]<\/p>\n","protected":false},"author":2,"featured_media":2248,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-2243","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cegis.eesc.usp.br\/index.php\/wp-json\/wp\/v2\/pages\/2243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cegis.eesc.usp.br\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cegis.eesc.usp.br\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cegis.eesc.usp.br\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cegis.eesc.usp.br\/index.php\/wp-json\/wp\/v2\/comments?post=2243"}],"version-history":[{"count":173,"href":"https:\/\/cegis.eesc.usp.br\/index.php\/wp-json\/wp\/v2\/pages\/2243\/revisions"}],"predecessor-version":[{"id":3403,"href":"https:\/\/cegis.eesc.usp.br\/index.php\/wp-json\/wp\/v2\/pages\/2243\/revisions\/3403"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cegis.eesc.usp.br\/index.php\/wp-json\/wp\/v2\/media\/2248"}],"wp:attachment":[{"href":"https:\/\/cegis.eesc.usp.br\/index.php\/wp-json\/wp\/v2\/media?parent=2243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}